Is Your Sales and Marketing Engine Underperforming?
It’s the start of another year. Soon you’ll begin implementing your 2012 strategies, objectives and tactics – and even considering fresh ideas for growth. Perhaps your business is grew in 2011, but you want it to grow much faster – and with more certainty. Or, if you’re like most business-to-business (B2B) executives, you’re thinking there’s still much more room for improvement.
B2B Executives and Sales and Marketing professionals like you face complex challenges every day. And, if your company is like most, you are probably putting everything you can into protecting what you have built, retaining existing customers, and trying to access new and profitable markets.
You started this year with a great strategy, but strategies are just ideas if they are not translated into action. Taking your strategy to plan is essential, and something you’re probably not doing efficiently.
Stop doing things that aren’t working because more than like they are neutering your strategy.
Instead, consider research from a global study of 1,400 firms on the topic of B2B sales and marketing alignment, produced by MathMarketing and MarketingProfs, which concluded that firms who were aligned:
1. Grew 5.4% more than their industry;
2. Were 38% better at closing proposals than non-aligned businesses; and
3. Churned 36% fewer of their customers to competitors.
Imagine for a moment what would happen to your revenues, profits and employees if you could achieve similar results!
There are also significant benefits in terms of lead conversion and the speed with which prospects move through your pipeline. Meanwhile, alignment of your sales and marketing team means the efficiency with which they work is also greatly increased. All of these factors allow you to dramatically accelerate sales!
Conversely, it’s no surprise that if the actions of Sales, Marketing and others in your business are not aligned – there’s probably no plan to align them. More likely than not, Marketing has a plan, Sales has theirs, Channels has theirs, and Development has theirs, right?
Now you, too, can align them all and make this year your best year ever!
Contact us now for a solution which will:
- Deliver a clear strategy and a plan for execution;
- Eliminate guesswork; and
- Provide the business growth, revenues, and profits you desire…
For qualified businesses, we will also conduct a free alignment review of your senior leadership team’s understanding of your objectives, strategy, tactics and measures. We’ll provide you with a crisp report into the key gaps in your business, and what you can do to fix them.