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	<title>Aligned Up</title>
	<link>http://alignedup.com</link>
	<description>Performance Breakthroughs for B2B Marketing &#38; Sales Engines</description>
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		<title>Why nurturing matters</title>
		<description><![CDATA[Most companies selling B2B do not effectively nurture their early stage leads.  In fact, according to a study done by the MetaGroup, fully 70-90 percent of marketing-generated leads are never acted on at all, because sales found them unqualified for immediate or near-term sales. Of those leads that are followed up and qualified, only about [...]]]></description>
		<link>http://alignedup.com/why-nurturing-matters/</link>
			</item>
	<item>
		<title>How to improve your b2b marketing game</title>
		<description><![CDATA[The guy that really helped me improve my business-to-business marketing game is Hugh Macfarlane. Our relationship started 20 years ago as colleagues at Digital Equipment Corporation (DEC), and since then we (and his clever team in Melbourne, Australia) have become friends and business partners. You&#8217;ll want to soak up Hugh&#8217;s insights, and learn from the [...]]]></description>
		<link>http://alignedup.com/how-to-improve-your-b2b-marketing-game/</link>
			</item>
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		<title>Having trouble translating your great marketing ideas into action that produces real results?</title>
		<description><![CDATA[MathMarketing&#8217;s white paper, The Strategy to Action Gap: How to Turn Good Ideas into Hard Sales Results, is now available for you to download for free. Find out the 3 overriding reasons why this gap exists, and learn about the 3 proven steps you can take to turn your strategy into action and results.  In [...]]]></description>
		<link>http://alignedup.com/having-trouble-translating-your-great-marketing-ideas-into-action-that-produces-real-results/</link>
			</item>
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		<title>Why Hold an Annual Sales Kick-off Meeting?</title>
		<description><![CDATA[These traditional boondoggles cost valuable time and money, and are usually not effectively organized or measured for impact. Historically, companies have gathered their sales forces and distributors in a resort-type atmosphere to feed them motivational speakers, washed down by ample food, drink, and recreation, all with the objective to motivate their performance to achieve sales [...]]]></description>
		<link>http://alignedup.com/why-hold-an-annual-sales-kick-off-meeting/</link>
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