How to improve your b2b marketing game

The guy that really helped me improve my business-to-business marketing game is Hugh Macfarlane. Our relationship started 20 years ago as colleagues at Digital Equipment Corporation (DEC), and since then we (and his clever team in Melbourne, Australia) have become friends and business partners.

You’ll want to soak up Hugh’s insights, and learn from the team’s extensive experience with more than 300 growth projects for some of the world’s leading companies. Usually it costs more than $20K.

Fortunately, Hugh wrote a book called The Leaky Funnel. In it he condenses many of his great ideas (and innumerable others from past colleagues, customers and thought leaders such as Jim Collins, Geoffrey Moore, Michael Porter, and Al Ries). Why? Because he and his team want to dramatically improve the effectiveness of b2b marketing by aligning Sales and Marketing to how businesses buy.

That said, take advantage of Hugh and buy ‘The Leaky Funnel.’  It will help you out-THINK, out-MARKET & out-EARN the competition.

Buy your copy of The Leaky Funnel