Solutions

Aligned Up solves B2B growth problems using Funnel Logic™, a unique sales and marketing management and planning system designed to increase prospect progression through the sales funnel, and improve sales and marketing effectiveness by aligning them to the same strategy, objectives and tactics.

Our three day facilitated planning workshop provides you and your team with a detailed plan and recommended changes to ramp the effectiveness of sales and marketing by removing the identified impediments to growth.

For small business leaders or business unit leaders within larger organizations we offer structured coaching which consists of 13 weeks of (almost) weekly sessions – 10 in all – in which you will build a disarmingly-simple, highly actionable plan for growth. You’ll work hard, learn a lot, and emerge with actionable clarity.

If you’d like, we will also work with you and your team to ensure the constant and consistent execution of all setup actions and tactical tasks resulting from your plan. The scope of involvement is defined on a case-by-case basis and may cover execution management and execution ownership.

Our purpose-built marketing training has been carefully researched and designed specifically for B2B marketers. We cherry-picked the best of the existing strategy and tactics models from thought leaders like Collins, Porter, Moore, Ries, BCG and McKinsey, and translate each of them into very practical how-to steps. We take the journey from strategy to campaigns through tactics to execution and measurement. You can complete just one module or complete all four in any order, allowing you to begin at any point throughout the year.