Marketing Training
Most marketing degrees, courses, texts and case studies offer little guidance for the B2B marketer. More specifically, many B2B marketers lack skills in the areas of: setting strategy; building campaigns; selecting tactics that achieve buyer progression; and sizing the sales funnel.
Leveraging MathMarketing’s Funnel Academy™ , we train marketers on strategy as well as execution.
Funnel Academy™ consists of 32 modules, and is available in a number of flexible configurations. Choose from:
- Four two-day courses;
- Integrated short courses for marketers and managers; or
- Create your own course from Funnel Academy’s 32 modules.
The courses cherry-pick the best of the existing strategy and tactics models from thought leaders like Jim Collins, Michael Porter, Geoffrey Moore, Al Ries, BCG, and McKinsey, and translates each of them into very practical how-to steps.
For more information simply type ‘Funnel Academy‘ in the contact us form, and we’ll send the course descriptions to you via email.
With over 300 customer acquisition engagements across five continents, you would expect much of the content to be original too. And it is. MathMarketing has an enviable reputation around the world as a marketing thought leader, and their core methodology – Funnel Logic ™ - is the glue that binds together the ideas of these other thought leaders.
Each Funnel Academy™ module is a deliberate blend of strong content and practical learning, so you can translate the ideas into personal clarity by applying the ideas to your own business. And, to avoid the typical training trap of “get it and forget it” we provide practical how-to steps and facilitated workshops.
Contact us now to begin ramping the performance of your marketers, and transforming your good B2B marketers into great ones.
And, we will reinforce your training with Funnel Vision™; a series of 30 actionable sales and marketing tips about great sales funnel management. The sales and marketing tips in Funnel Vision™ are easily digestible and sent for free, via email about every 3 weeks. Consequently, you are exposed to more new ideas and acquire skills that you can promptly put to work thereby impacting your marketing and sales ROI.