Aligned’s 8M Series A Announcement – Paving the Way for Buyer Enablement

By Gal Aga, CEO & Co-Founder

Sales teams don’t lose quota because they spend too much time on admin.

They lose quota because deal execution still runs on a 30-year-old workflow: email threads, attachments, scattered links, and stakeholders looping in late. The CRM records what happened. The deal gets executed somewhere else, usually in chaos.

Today, we’re launching the biggest release in Aligned’s history: the AI Deal Workspace.

It’s a buyer-facing system built to solve the part of selling that never got a proper workspace, the real work of moving decisions forward.

The revenue stack optimized admin. Quota is lost in execution.

Over the last decade, the revenue stack got very good at internal optimization: tracking deals, forecasting, coaching, reporting, automation, and CRM hygiene.

But quota isn’t lost in admin work.

It’s lost in the messy space between the CRM and the buyer, where deals are actually executed:

• Stakeholders multiply and decisions slow down
• Unequipped champions fail to sell internally
• Next steps get vague and momentum slows
• Risks show up late, when it’s expensive to fix them

AI didn’t fix this. Most AI in sales made the same workflow faster: write the email, summarize the call, update the field.

Useful. Not the gap.

Systems of record and insight exist. Sales still lacks a system of action.

While systems of record track what happened and systems of insight analyze why, there has never been a true system of action for sales. No shared place where sellers and buyers actually run the deal together, align stakeholders, and keep momentum moving forward.

For decades, sales software has followed a familiar pattern. First came CRMs to record activity. Then came revenue tools to analyze conversations, pipeline, and forecasts. But when it comes time to actually move a deal forward, sellers are still left improvising across emails, decks, follow-ups, and disconnected tools.

The missing layer is deal execution. AI is the unlock.

From Buyer Enablement to AI-native deal execution

Four years ago, we pioneered Digital Sales Rooms to replace email, file, and link chaos with a shared, buyer-facing workspace, helping revenue teams reduce buyer friction, equip champions, and keep stakeholders aligned.

We call that approach Buyer Enablement: improving the buyer’s ability to make a confident decision and move the process forward internally.

The AI Deal Workspace is the execution layer between your CRM and your buyer.

Your CRM records deals. Aligned runs them, with you.

What the AI Deal Workspace does

1. Auto-builds the workspace after every call

• Executive summary tailored to how the customer makes decisions
• Requested content already organized
• Open action items already listed and assigned

2. Reads signals across calls, email, CRM, and workspace engagement

• Flags risk and slippage early
• Identifies what changed and why it matters
• Recommends the next best move like a 24/7 VP Sales focused on execution

3. Maps stakeholders automatically to guide multithreading

• Surfaces hidden influencers and decision makers
• Maps roles and engagement signals
• Guides who to loop in next and how to influence them

4. Generates and maintains the assets that move decisions forward

• Business cases
• Mutual action plans
• Recap pages
• Follow-up emails you review and send

5. Gives buyers AI inside the workspace

• Summarize decks and pages instantly
• Ask security and compliance questions
• Move forward asynchronously when they can’t get on a call

Why this moment matters

AI has already transformed workflows from analysis to execution. Developers have execution environments like Cursor. Designers have collaborative workspaces like Figma. Sales is now entering that same phase.

This shift is not about adding more AI features. It is about creating a new operational layer for sales, designed for how buying and selling actually work today.

Momentum and scale

Aligned is used by 50,000+ sales and customer success teams, with 1M+ buyers collaborating in workspaces every month. Recognized by G2 as the category leader, Aligned continues to set the standard for buyer-facing collaboration.

How to get access

If you’re already a customer:
Open Aligned

If you’re new to Aligned:
See the AI Deal Workspace in 4 minutes ·
Book a demo

The bottom line

AI in sales won’t matter because it writes faster emails.

It will matter because it finally gives teams a place to run deals, where sellers and buyers work, and where AI drives execution in real time.

Your CRM records deals. Aligned runs them, with you.