December 26, 2022
What if we told you that proper customer onboarding meant…losing fewer customers? Mind-blowing stuff, we know.
Yes, it may seem obvious, yet somehow so few companies are missing this crucial part of the process. Before we ask our brilliant Customer Success manager Harriet to delve into the different software available to help achieve onboarding success, we wanted to quickly state the obvious:
Customer onboarding is a critical process for any business, and customer success managers should be well-versed in the different types of customer onboarding software available. With the right software, teams can boost productivity and cut costs while improving customer retention. Different customer onboarding software models are better suited for different business models and customer needs, so it’s important to do your research and find the one that is best for your team. Additionally, customer onboarding should be a team effort, as disjointed processes can make it difficult to properly onboard customers. To ensure customer onboarding is as effective and efficient as possible, customer success managers should make sure all team members are communicating, cooperating, and working together to ensure customer onboarding success.
Now let’s hand this over to Harriet, shall we? She’s the one with the years of experience, and the knowledge of what works best. Us? We just went to marketing school and tried our best to grow ironic facial hair.
And there go the marketing people. Oh, what I would give to spend my days doing TikTok dances too, but this is my calling. So, let’s first delve into what customer onboarding software actually is.
A good customer onboarding software is the foundation of a positive customer experience. It is the process of introducing customers to a product or service, educating them on how to use it, and ensuring that they are able to get the most out of their experience. This process is a crucial part of the customer life cycle, as it sets the tone for the customer’s engagement with the product. By properly onboarding customers, businesses can help customers understand their value and get them used to the product quickly and effectively. This, in turn, can lead to an increase in customer retention, as customers will be more likely to stay when they are satisfied with the onboarding process. Through good customer onboarding, businesses can give their customers the best possible experience and create a strong link between onboarding and decreased churn.
Customer onboarding software provides a comprehensive approach to onboarding customers. It offers both high-touch and low-touch tools to prioritize customer communication and client management, automation and self-service, and new resources at each stage. High-touch onboarding is most suitable for service businesses and mid- to enterprise-level SaaS customers, while low-touch onboarding is more suitable for low-barrier-to-entry SaaS products. Customers can choose an onboarding journey that best fits their needs and take complete control of their onboarding experience with self-service tools. Tech touch can be used to provide personalized customer support and resources, while automation can help minimize the need for one-on-one attention.
Customer onboarding is a crucial part of managing customer relationships and all-in-one customer success tools can help to strengthen it. These tools focus on lifecycle management providing various features to oversee the relationship both before and after the customer buys. They can help large CS organizations reduce their tech stack, but may sacrifice depth and functionality during the onboarding process.
By establishing an easy way to communicate with customers early on, good customer success can be achieved. Asking customers which communication platform they prefer, can ensure that there is a quick and efficient way to get in touch when needed. Utilizing more casual forms of communication such as Slack or WhatsApp can help reduce the formality of emails and ensure a more collaborative partnership.
Customer onboarding tools can be divided into customer-facing and internal-facing software. Customer-facing onboarding tools simplify and manage the experience for end users, with features such as a communication portal and resource distribution.
Internal-facing software improves the backend of the customer onboarding experience, with features such as team communication and collaboration tools, tracking and reporting, or an internal knowledge base. Most tools have both internal and external-facing features but are rarely great for both.
If you need a tool with multiple functionalities and use cases, such as managing external and internal processes, you may be able to find a customizable or integrated tool that meets your unique needs.
High-touch onboarding tools prioritize collaboration and communication, offering a hands-on approach to onboarding.
Onboarding portals are designed to be user-friendly and provide customers with an interactive experience.
Customer success enablement tools are a broad category of tools that support your team in delivering value and improving the customer experience.
It’s not just because I work here, it’s because I believe. Aligned can be used as a customer success platform to help your tech-touch clients become self-sufficient in their customer success hub. It allows you to scale your customer experience without increasing your team resources, create an automated onboarding process that feels personalized, free your customer teams to focus on high-value tasks like growth and retention, quickly spin up a personalized customer portal to a new customer in minutes, and reduce your onboarding time by half and save dozens of hours spent on emails. Aligned can help your team create an amazing onboarding experience that ensures customer satisfaction and loyalty.
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