CASE STUDY INSIGHTS

Inside Chili Piper’s Record Breaking Sales Motion

160%Quota Attainment

+37%Revenue

+129%self sourced qualified meetings

20 daysFastest EMEA Close

The old way:
Recap chaos and missed stakeholders

If you sell into complex organizations you know the pain. Long recap emails. Scattered content. Deals that stall because key people never see the info. As Chili Piper’s platform grew, deals became more complex and champions had to sell internally without support.

The process looked like this:

• 15 to 45 minutes spent writing recap emails after every call
• Attachments and links scattered across threads with deliverability issues
• Only 3 to 6 visible people on email while hidden decision makers stayed out of sight

The turning point: One link, one workspace

Three AEs tried Aligned on their own and built Digital Sales Rooms for every opportunity. Instead of recap chaos they gave champions one branded workspace with timelines pricing case studies and mutual action plans. Buyers loved it. Reps gained visibility. Leadership rolled it out company wide with templates quick enablement and Slack notifications. Reps started showing the room live at the end of calls so buyers adopted it on the spot.

“Aligned did not just clean things up. It solved real problems we were facing.”
— Alina Vandenberghe, Co‑founder and Co‑CEO, Chili Piper

The results: Record breaking quota attainment

• Stakeholder visibility doubled from 3 to 6 on email to 11 to 12 engaged in rooms
• Deals moved faster including an inbound EMEA close in 20 days
• +129% more self sourced qualified meetings
• +37% more revenue
• 160% quota attainment, best in company history

One long tenured AE led inbound and outbound win rate which shows the new motion worked across the funnel.

“We want to roll this exact buying experience out for our own team.”
— Buyer after going through Chili Piper’s room

The takeaway

Stop burying buyers in email threads. Give them one workspace where they can self serve loop in the right people and move at their pace. Chili Piper hit 160 percent by empowering champions and making it easy to buy.