Mutual Action Plan Template

Get your customers up and running as quickly as possible with our Mutual Action Plan template. This template is packed with automation and project management capabilities to keep things moving quickly and smoothly.

No credit card required

Recognized by G2

About Mutual Action Plan

Learn how MAP templates streamline the sales process.

What is a Mutual Action Plan template?

Mutual Action Plan template outlines the steps, deadlines, and milestones that buyers and sellers will take during the buying or onboarding process. MAPs templates are usually created in a shared doc, sheet, or deck, and are also known as a joint execution plan, mutual success plan, mutual evaluation plan, or close plan.

Key benefits of Mutual Action plan templates for the sales teams

A Mutual Action Plan template is the key to aligning your sales team with your prospects on objectives and major goals. If your sales process involves more than a one-call close, chances are you need a Mutual Action Plan template to align everyone on the buying team and keep your deals on track. Use this template to help you map out the stages of your sales process with the milestones of your customer’s buying journey.

A Mutual Action Plan template makes it easy to work together with buyers so that you can achieve your (and their) goals. MAPs align both parties around the business objectives, key steps, timeline, and the stakeholders who need to be involved.

Buying software in the B2B world is complex. MAPs help make it easier for your buyer (and yourself!) by clearly laying out the path on how you’re going to work together to help buyers deliver their desired business outcomes.

Using a Mutual Action Plan template signals that you actually know what you’re doing, and you can build massive trust with your buyer. MAPs also help keep both sides accountable in the process. When done in a collaborative way with your buyer, it helps keep you both Aligned on what needs to happen, at what time, and with whom, to meet your buyer’s goals and timeline.

All of this facilitates clear, open, and honest communication between both sides. You both work in full alignment on what needs to happen, and you can build a stronger partnership and ensure commitment to customer success.

Through this template, you’ll be able to build mutual plans with your buyers and get the buy-in of other internal stakeholders. Use this so you can explain how you’ll formalize the partnership, implement the solution, and follow up regularly as you move forward.

1. Write value proposition

Start by creating an attractive value proposition taking the buyer’s perspective. Emphasize your product’s benefits in a straightforward and easy to understand language and most importantly, highlight how your product stands out from the competition.

2. Map out important stakeholders

Write down a comprehensive list of all essential stakeholders that are involved in the buying process, recognizing the importance of involving the buying committee rather than solely relying on a single decision-maker.

3. Map out project phases

Create a well-defined set of practical steps. Lay out project phases including the buyer’s responsibilities and the approval process, plus assigning tasks and milestones to the appropriate teams.

4. Set up specific timelines

Create a schedule that includes deadlines for crucial deliverables. This aids in monitoring progress and making any needed modifications, ultimately establishing a transparent timetable for everyone involved.

5. Share the template with buyers

Align the buyer and selling team around the objectives, timeline, key milestones and all the stakeholders so that everyone is on the same page and you can close deals faster!

Mutual Action Plan template​

Sign up for a free Aligned account to get access to a library of expert templates

Check out these other resources

Ready to level up customer collaboration to win more deals?

Sign up for free
Full access. No credit card needed.
Or
Or sign up with email & password