Sales Enablement Content Management Software

Ready to enhance productivity, increase effectiveness, and shorten sales cycles?

Sales enablement software helps you create, organize, and deliver the right content at every stage of the sales cycle, so your team can sell more effectively and buyers get a better experience.

3 reasons why you’d be crazy NOT to use a Content Management Software

1. Enhanced Productivity

With a sales enablement content management software, you can consolidate all sales collateral into one easy-to-access place. This drastically reduces the time you’ll spend searching for materials, so you can focus more on your top priority: selling.

2. Increased Effectiveness & Shorter Sales Cycles:

By providing easy access to content based on buyer personas during each step of the sales cycle, you can deliver a more personalized sales message and experience, resulting in increased effectiveness and shorter sales cycles.

3. Better Content Visibility & Usage:

60-70% of B2B sales content goes unused. A sales enablement content management software ensures that all content has an opportunity to be seen and utilized, maximizing the value of your sales materials.

50,000+ Sales & CS Teams Run Their Deals in Aligned

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Sales Enablement Content Management vs your current solution:

Aligned’s Software Google Sheets
FEATURES
Centralized storage of sales content Check
Easy content organization & retrieval Check
Automated content management processes Check
Improved productivity Check
Increased content adoption Check
Enhanced lead conversion Check
Better visibility & usage of content Check

Aligned’s Software

FEATURES
Centralized storage of sales content Check
Easy content organization & retrieval Check
Automated content management processes Check
Improved productivity Check
Increased content adoption Check
Enhanced lead conversion Check
Better visibility & usage of content Check

Google Sheets

FEATURES
Centralized storage of sales content
Easy content organization & retrieval
Automated content management processes
Improved productivity
Increased content adoption
Enhanced lead conversion
Better visibility & usage of content

6 Tips for Implementing a Sales Enablement Content Management

Set Clear Sales Enablement Content Management Goals:

Establish measurable objectives to guide the content management process and ensure a successful outcome.

Centralize Sales Enablement Content:

Create a single destination for all sales-related resources and communication, making it easy for your sales team to access and utilize relevant materials.

Efficiently Organize & Optimize Content:

Leverage the solution to organize and optimize content for maximum visibility and usage.

Develop Automated Content Management Processes:

Create and manage automated processes to streamline content management and improve productivity.

Foster Collaboration and Communication:

Encourage open communication between you and other departments, facilitating collaboration and progress.

Monitor and Analyze Content Performance:

Track content performance and usage to optimize outcomes and ensure the effectiveness of your sales enablement strategy.

Why Choose Aligned to boost buyer engagement and maintain momentum?

After a 5-minute demo of Aligned, I was sold! A living, breathing mutual success plan in the form of a technology platform! I rarely say- this is a truly disruptive product that the market actually needs.

Alexine Mudawar

CEO, Women in Sales

Aligned is a single place to keep on top of deals, build strong business cases with champions and get multiple stakeholders on board. I wish I had it early, but I have it now, and I’m enjoying it immensely!

Sarah Brazie

Senior Account Executive, Gong

Recognized by G2

Frequently asked questions

Everything you need to know about Sales Enablement Content Management

What is Sales Enablement Content Management?

Sales Enablement Content Management is the process of creating, organizing, and distributing sales content to your sales team in a way that helps them close more deals and increase revenue.

Sales Enablement Content Management software benefits your sales team by providing them with access to the most up-to-date, relevant content that helps them build trust with prospects, overcome objections, and close deals faster.

You can manage a wide range of content with Sales Enablement Content Management Software, including:

  • Sales decks
  • Case studies
  • Product sheets
  • Customer testimonials
  • White papers
  • Webinars
  • Infographics
  • Email templates
  • Sales scripts
  • Pricing guides
  • Competitive intelligence
  • Training materials
  • And more!

Sales Enablement Content Management allows you to collaborate with your sales team to ensure that everyone is on the same page and has access to the most effective sales content.

Yes, Sales Enablement Content Management allows you to track how your sales team is using the content, including who is accessing it, how often, and which pieces of content are most effective.

Sales Enablement Content Management helps ensure compliance by providing a centralized location for approved content, ensuring that your sales team is always using the most up-to-date, compliant content.

 

Yes, Sales Content Management Software can integrate with your existing sales tools, such as CRM systems to provide a seamless sales workflow.

How top GTM teams execute

Here’s what they’re saying

“I implemented Aligned around this time last year…Since rolling this out, our close rate has increased by 17%.”

Callum Houston

CCO

“After presenting our Aligned room live over a few sessions, the buyer asked to be connected with Aligned so they could use it with their own sales team. The buying experience was that smooth (and we won the deal).”

Jonathan Molina

Mid-Market AE

“Job searching can feel extremely overwhelming at times. As a seller, I used Aligned to treat my job search like a sales cycle, giving hiring managers a clear, structured and custom view of my experience beyond a CV. That approach helped me stand out quickly and land my next role.”

John Attar

VP Data Sales

Just got off a call with a prospect, not word for word but she basically said
“I’ll tell you what, I absolutely love that sales room (Aligned) that you guys use. Its really separated you from the other providers we are considering. it is so much easier then looking through a thread of emails”

Matt Grossbard

VP of Sales

“Rooms with more than four hours of engagement achieve an 86% win rate, and those with over 4.5 hours were close to 100%…We now use Aligned on every deal.”

Katherine R.

Director of Sales

Aligned is a must for Mid-Market and Enterprise deals. It gives all stakeholders a single source of truth and makes the buying process easier. A must-use for my sales process.

Grace O’Hara

AE

“This [Aligned] is the most useful sales product in my arsenal!”

Cyndi Collins

Enterprise AE

We just closed one of our bigger deals of the year ($200k) and they spent over 5 hours in their Aligned sales room.

Gal Aga seeing Aligned signals in my weekly pipe reviews inside of Gong is becoming GOLD to determine if i am beleiving in a deal NOT jsut engagement

Ryan Barry

CEO

Dan Briscoe

CRO

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