CASE STUDY INSIGHTS
Enterprise deals at Ventrata were solid, but slow.
Before Aligned, Ventrata’s enterprise motion was effective, but long cycles created openings to tighten the process. Compliance docs often arrived late, email threads grew heavy, and new stakeholders sometimes appeared just as deals were nearing the finish line. Every stage presented an opportunity to improve speed and visibility.
David Ellis, Senior AE at Ventrata, knew the team needed a better way.
It’s like someone shined a light on every part of a deal. We finally saw who was engaging, what they cared about, and how long they stayed.
David Ellis, Senior AE, Ventrata
That “light” was Aligned.
Instead of chasing buyers across inboxes, Ventrata rolled out buyer led workspaces where everything lived in one place: demo recordings, compliance docs, security answers, and project timelines.
Reps showed the workspace live at the end of each demo, and buyers jumped in immediately. Engagement reached 90% adoption almost overnight.
Visibility that protects momentum
Engagement signals gave reps a read they had never had before. They could see when a new stakeholder joined the deal, which sections Finance cared about most, and when Legal filled the room with comments.
That visibility turned moments that used to stall into moments that accelerated. Deals that once dragged on now closed 30 to 60 days faster, while Ventrata’s enterprise win rate stayed north of 60%.
A better buyer experience
And it was not just smoother for the sellers. Prospects loved it.
It’s just a better buyer experience. That’s why we’ve been so successful outside of our product.
David Ellis, Senior AE, Ventrata
Scaling the Playbook
Ventrata built persona specific hubs for Finance, IT, Guest Services, and Education, each loaded with the right content at the right stage.
At conferences, the team launched Prospect Rooms with QR codes, turning booth traffic into instant digital engagement.
Aligned gives us a professional edge. I don’t know that anyone else in ticketing is doing this.
David Ellis, Senior AE, Ventrata
The Results?
Ventrata’s enterprise team now sells the way buyers actually want to buy, and the numbers prove it:
- 30% shorter deal cycles
- Approximately 60% enterprise win rate sustained
- 90% buyer adoption of Aligned rooms
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