In less than two years, Nuvo scaled revenue 20x, tripled their reach, and held 97% retention — with the same resources.
San Francisco, California
2021
0-50
Financial / FinTech
Don’t want to read the whole shpiel? No problem, here’s the summary:
Nuvo did not just grow. They exploded. In under two years, the team scaled revenue 20×, tripled prospect reach, and maintained a 97 percent retention rate. They did this without adding headcount.
The unlock was a single enterprise grade workspace that champions were eager to share. Engagement signals flowed into Gong and Slack, hidden stakeholders surfaced, regional deals expanded to national wins, and reps always knew exactly who was in the room, and when.
Nuvo operates in the trade credit space within the accounting software stack. They sell to mid market and enterprise accounts. The company is trusted by more than 50,000 customers, including several of the largest companies in the United States. Nuvo has raised 45 million dollars in total funding. Their Series A led by Sequoia Capital and Spark Capital.
Nuvo wanted to win like an enterprise vendor without the footprint of a Fortune 500 brand. To do that, they saw three key areas where they could level up:
Content depth. Rather than building a massive library from scratch, Nuvo looked for a faster way to showcase enterprise credibility with curated, high-impact assets.
Multi-threading at scale. Email alone made it tough to see who was engaged and to bring new voices into the deal. The team needed clearer visibility and an easier way for champions to pull in peers and executives.
Educating a complex market. Trade credit is often misunderstood, so Nuvo needed a shareable, engaging format that could reshape perception quickly — without relying on lengthy decks or calls.
By focusing on these opportunities, Nuvo found a faster, smarter way to put their best foot forward with Enterprise customers and reach deeper inside accounts without burning extra resources.
Nuvo launched a branded workspace for each account. Each workspace was stocked with concise videos and tailored assets by stage, use case, and audience. This created an enterprise ready presence without a costly website rebuild.
“For us to be able to position all that content in one place and not have to configure our website to do it… gave us a very different enterprise level look.”
Head of Sales, Nuvo
Every click, view, and return visit synced into Gong deal boards and Slack channels. Reps received instant context and knew exactly when to re engage.
“Nine times out of ten, prospects did not go back into the Aligned room by accident. Something had changed… that notification is the richest signal in our stack.”
Head of Sales, Nuvo
Champions invited peers and leadership on their own. In one example, a New York regional team brought in California executives through the workspace, with no extra meeting required. That single invite paved the way for a national expansion.
“That was probably the coolest example we have of the room doing work for us.”
Head of Sales, Nuvo
With Aligned, Nuvo built an enterprise grade buying experience without heavy brand spend. The motion improved buyer experience and sales efficiency at the same time.
“My observation is that as soon as we introduce an Aligned room into a deal, stakeholder engagement both increases and broadens.”
Head of Sales, Nuvo
Nuvo did not just keep up with enterprise buyers. They leapfrogged. By giving champions one workspace to share, they built credibility, uncovered hidden stakeholders, and created a repeatable model for expansion.
The result was 20× growth in less than two years.
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